During late 2003 I organised the UK press launch of CatchFIRE Systems
and their innovative FIRENode product (recently renamed to CatchFIRE Visitor Management).
Working once again with Rainier PR, we successfully got
the message across to a range of publications - covering CatchFIRE's target vertical markets (banking, online gaming and
travel) as well as specialist horizontal publications for marketing and IT disciplines.
From this page you can read some of the articles to see how the message was successfully presented to journalists
in the form of newsworthy and easy to assimilate surveys.