Case Study: CatchFIRE Systems UK Launch

During late 2003 I organised the UK press launch of CatchFIRE Systems and their innovative FIRENode product (recently renamed to CatchFIRE Visitor Management).

Working once again with Rainier PR, we successfully got the message across to a range of publications - covering CatchFIRE's target vertical markets (banking, online gaming and travel) as well as specialist horizontal publications for marketing and IT disciplines.

From this page you can read some of the articles to see how the message was successfully presented to journalists in the form of newsworthy and easy to assimilate surveys.

	Marketing campaigns 'can paralyse Web sites' Graeme Wearden - 19 November 2003
	Marketing and IT departments not talking – and losing their employers cash... Jo Best - 9 November 2003
	Tech letting down marketing Susie Harwood - 18 November 2003
	Complex web services come under fire Robert Jaques - 21 October 2003
	Customers frustrated by web delays 17 October 2003
	Abandoned sales are costing e-tailers Wendy McAuliffe - 18 September 2003
	Research shows e-tail sites failing Chris Lake - 11 September 2003
	Web gridlock stalling UK e-commerce Robert Jaques - 10 September 2003
	Websites that crash Tim Richardson - 9 September 2003
	Web doorman aims to add QoS to the Web Peter Judge - 9 September 2003